Leading people through complex challenges and crises

Pluck transforms organizations with a cognitive approach guided by vision, data, insights, and purpose. Led by Sheryl Goldstein, a visionary and fearless problem-solver, we have over three decades of experience in public safety, criminal justice and policing; program development, implementation and management; government operations; team building; and philanthropy. It is our mission to advise and guide organizations to create and implement lasting change.

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Improving operations to better serve communities


Assessing challenges and designing solutions


Providing insight and expertise to propel organizations forward


Supporting donors to maximize their investments

Leading purposeful change

Sheryl provided a range of services – from drafting position descriptions and screening potential candidates to executive coaching as we navigated more complicated issues. At every turn, she ensured that we had the support we needed and had a clear path forward on priority items.

Sheryl was an important sounding board and thought partner, and was able to offer an unbiased assessment and insightful analysis of the challenges presented and then offered constructive ideas for how to reorganize the structure to ensure more accountability and transparency. She was especially valuable because she was able to work independently from us immediately – she understood the needs and acted as a force-multiplier because we could rely on her to give accurate assessments when we were interviewing potential leaders and reviewing structure.

Brooke Lierman and Rianna Matthews-Brown
Maryland Comptroller and Chief of Staff

We approached Pluck to consult with us on our expansion into the US housing sector, and their insights were deeply helpful in aligning our pitch and objective with the needs of the housing market, particularly around rapid rehousing and housing choice voucher programs. Pluck put in extra effort to ensure we had the right resources and contacts, helping move the project forward. Pluck was a pleasure to work with, and we highly recommend them as consultants.

Steve Rad
Founder & CEO, Property Inspect

Working with Sheryl is beyond helpful!  She is smart, careful, and a critical thinker.  Her help in our work with the police training has been critical.  She brings a range of expertise from government to the private sector, management and leadership, and a savvy on getting things done.  She is also an excellent thinking partner.

Molly Baldwin
Founder & CEO, Roca

When staffing my department, I paused to consider whether it made sense to hire an in-house grant writer or secure a consultant who would bring vast experience.  We made the decision to hire Pluck and it was absolutely the best decision.  Pluck provided thoughtful, effective, and efficient fundraising strategies as well as the right tools to maximize our grant revenue.  They quickly understood our mission, goals, and programs and what makes us unique.  Pluck was able to create a compelling case for funding and helped us get clarity on our funding priorities and what funders we should focus on. They kept us focused and on task by providing the right support and a clear path.  I strongly recommend Pluck as a great alternative to hiring an in-house grant writer.

Kathy Rogers
Chief Advancement Officer, Penn-Mar Human Services, Executive Director, Penn-Mar Foundation

Case Study

Streamlined Funding Process for Baltimore’s Summer Youth Programs By Creating a Funding Collaborative

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Case Study

Forging Trust by Building A Community Organization

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Case Study

Overseeing Baltimore’s Recovery From a Citywide Ransomware Attack

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How can Pluck help you find the right solution?